PPC is an acronym for pay per click, a form of Internet advertising where you’re not obligated to pay until someone clicks on your advert. Google is the undisputed leader in bid-based PPC advertising. The Google PPC program is called AdWords and it generates billions of pounds in revenue each year for the search giant, as well as hundreds of billions of pounds in business each year for companies that advertise using the program.
Driving traffic to your website is the goal of any PPC advertising campaign. But it’s not as simple as the old model of producing an advert and buying 30 seconds of TV time to air it. Devising and managing an effective Google PPC campaign is something that takes years of hard work to master. Don’t be fooled by quick fix artists who’ll promise the world and deliver naught but the bill at the end of the process. EMM Solutions has earned the trust of the UK business community by delivering well thought out, effective AdWords campaigns that generate maximum ROI and do so for less than you might imagine.