Facebook marketing involves creating a Facebook page for your business and using it to attract new customers while staying in contact and building relationships with existing customers. As there are currently more than a billion Facebook users worldwide, ignoring this vast resource is done at your own peril.

Facebook marketing is a great tool for reinforcing your brand identity and spreading the word to a vast number of potential new customers. It’s also a good place to loosen the tie and showcase the lighter side of your company. The potential rewards are great and to ignore them in today’s business environment simply doesn’t make good business sense.